Layout and design are a very subjective topic, but the important thing is to make sure that there is a layout…as opposed to just putting information up, make an effort to display it aesthetically. The web makes it possible to control how your information is presented, there’s no reason not to do it. If two companies are selling the same product, and one puts a photocopied flyer under your windshield, while the other hands you a full-colour kit while wearing a business suit…which one are you likely to remember?

Some general guidelines you can follow are:

• split your information into logical sections
• make sure your starting page is attractive and well laid out
• try to have a consistent theme throughout the entire site
• try to use colours, styles and fonts that complement each other

Continue Reading »
Layout and design tips

Every designer at one point in time has to work with a lackluster image — a headshot of a company CEO, for example. You have to include it in your layout, but how to make it interesting?

Instead of using it full frame, try cropping it in unusual ways. With cropping you can emphasize expressive eyes or a dazzling smile. You can add drama to a layout by focusing attention on what makes a person interesting.

Cropping Photos For Impact

Every designer at one point in time has to work with a lackluster image — a headshot of a company CEO, for example. You have to include it in your layout, but how to make it interesting?

Instead of using it full frame, try cropping it in unusual ways. With cropping you can emphasize expressive eyes or a dazzling smile. You can add drama to a layout by focusing attention on what makes a person interesting.

Cropping Photos For Impact